Course curriculum

  • 1

    Introduction and Fundamentals

    • About the course

    • What is a Personal Brand?
  • 2

    Building Your Personal Brand

    • Components to Building a Strong Personal Brand

    • Define your purpose and values

    • Develop your Messaging

    • Build your Online Presence

    • Network and Engage
  • 3

    LinkedIn Optimization

    • LinkedIn: Creating the Perfect Profile

    • AI Advantage - LinkedIn Optimization

    • Branding Your LinkedIn Summary